Our expert Amy Williams makes IVF simple. 


Wellbeing is such an important part of conception success.  Caroline Tanner from the Instagram account @avocado_fertility and freedom fertility counsellor, Jo Sinclair, discuss the role it plays in helping you on your journey.


We explain what it’s like to experience a medically assisted conception, exploring the physical, financial, mental and emotional aspects of the whole experience – including how to prepare for IVF.
It’s all about empowering you with the latest impartial information on IVF and IUI procedures and options.

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No one is talking about why air crew are struggling to get pregnant

Does being a flight attendant affect fertility? Read this and make your own mind up Can flying affect conception? When Jo Dalziel started her dream …

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Letter from the editor – don’t forget your smear test in the post-Covid excitement

We’ve been in and out of lockdown more times than Piers Morgan’s foot’s been in his mouth, but the end is finally in sight. I …

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twin black girls, smileing in pink tutu's, on a green hillside, the twins are wearing brown twisted twig crowns, illustration best fertility now ivf twins article

There are more sets of twins alive now than ever before! Could you be next?

Is it just our imagination, or do more people than ever seem to be having twins?  You’re not imagining things! The rate of double births …

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Vogue cover egg freezing

Vogue just made egg freezing the hottest trend of the summer

Vogue is famous for its fashion spreads and high-profile cover stars, but it’s also ahead of the curve when it comes to women’s issues. Editor …

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Can I get pregnant after a borderline ovarian tumour?

Women who have had a borderline ovarian tumour removed stand a good chance of becoming pregnant in the future, according to a study published by …

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IVF on the NHS when you’re 40, 41 or 42

What are your IVF NHS treatment options when you are facing your 40th birthday, or even over 40? This short post explains your options and …

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The taboo art of gender swaying – part one

The taboo art of Gender Swaying part one Can you really influence the sex of your future children? Is it unethical to try? We’re exploring …

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The truth about the COVID-19 vaccine and fertility

  Hear the truth about the COVID-19 vaccine and fertility from a professional. With all the speculation and misinformation flying around the World Wide Web …

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A short video about IVF for kids

A short video about IVF for kids!

A short video about IVF for kids Here’s a bite-sized introduction to IVF that’s suitable for children of all ages. Whether you’re explaining it to …

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4 lads sad on a moutainside, backs to the camera, illustratingsperm quality

Do we know why global sperm quality is dropping?

It sounds like the plot of a dystopian novel, but it’s been documented for 40 years. Men’s sperm count is dropping off a cliff, and …

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The best hand-picked supplements, books and gifts to support your fertility journey. We know the makers and can confirm their quality